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False Advertising & Unfair or Deceptive Business Practices

The Sequoia Law Firm represents consumers that have been negatively impacted by false advertising and unlawful, unfair, or fraudulent business acts or practices.  Such practices can take many forms, and exist in virtually every industry, from video games to food products. 


The most common forms of false advertising include, but are not limited to the following:

  • Using confusing, misleading, or untrue statements when promoting a product or service.

  • Failing to disclose information about a product or service.

  • Charging customers hidden fees or surcharges which cause the final price paid by the customer to be substantially higher than the advertised price.

  • Bait and switch advertising in which a business advertises a good or service with no intent to sell them as advertised, but instead to sell something different (and usually more expensive) than what drew the customer in initially.

Numerous state and federal laws are in place to protect against false or misleading advertising and other unfair business practices.  In California, the False Advertising Law (Cal. Bus. & Prof. Code § 17500), the Unfair Competition Law (Cal. Bus. & Prof. Code § 17200), and the Consumer Legal Remedies Act (Cal. Civ. Code § 1770) are just some of the California statues designed to protect consumers from unfair conduct.

If you believe that you have been a victim of false advertising or other unfair and deceptive business acts or practices, contact The Sequoia Law Firm to schedule a confidential discussion. The Sequoia Law Firm’s false advertising and unfair business practices cases are typically litigated on a contingent fee basis, so plaintiffs do not pay attorneys’ fees or costs unless there is a recovery. 

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